Bridging brand creative and user experience for 16 years.
I'm a designer who speaks two languages fluently: the bold, persuasive world of marketing creative and the thoughtful, user-centered world of digital product design. This dual perspective allows me to create experiences that capture attention and build trust.
I spent eight years as an Art Director and Graphic Designer, leading campaigns, directing photo shoots, and shaping brand identities for clients from regional banks to national retailers. That work taught me how to tell clear visual stories, manage production, and translate business goals into design that moves people. Over the next eight years, I shifted into UX design at BBVA and USAA, creating digital products that help people navigate complex financial decisions with confidence. I conducted user research, built design systems, and collaborated across highly regulated environments.
What sets me apart is my ability to bridge brand and product. I understand how a campaign should flow into an interface, how guidelines should inform but not restrict, and how to work seamlessly in both Adobe Creative Suite and Figma. I'm now looking for opportunities where creative strategy and user experience come together. If that resonates, let's talk.
Contact: chrsmrph@gmail.com | (205) 215-3900